Saira’s boutique in the buzzing Mall One on Main Blvd in Lahore is welcoming and bright. It doesn’t drown you with odious amounts of clothing so you’re really able to absorb what you see. You walk in and see one rack of glittering formals and one of lawn pret. Through elusive wrought iron doors is where the bridal appointments take place. In the hour that I spend in the boutique, customers steadily trickle in and out. Saira herself is a beautiful woman, soft spoken and serious about her business. With a forray into lawn, a strong formal collection and plans to expand into new territories, Saira is taking her brand to new heights.
After showing her new bridal collection Gul Mohar to rave reviews in London and a stellar lawn collection, Saira is on everyone’s mind. Gul Mohar, like the flower it’s named for, has a strong focus on muted earthy tones contrasted with splashes of deep rouge. Intricate embellishment and a throwback to vintage bridals add to the beauty of the colour palette. My eye was instantly drawn to the cascading grey gown with floral zardozi (pictured below)
The lawn prêt line is a breath of fresh air amidst an ocean of mass printed, generic designer lines. I especially love the strong contrast of the applique embroidered lace against fresh florals (see the collection here).