Browsing Tag



#AmaraLoves: Saira Rizwan

July 21, 2015
Saira Rizwan

Saira’s boutique in the buzzing Mall One on Main Blvd in Lahore is welcoming and bright. It doesn’t drown you with odious amounts of clothing so you’re really able to absorb what you see. You walk in and see one rack of glittering formals and one of lawn pret. Through elusive wrought iron doors is where the bridal appointments take place. In the hour that I spend in the boutique, customers steadily trickle in and out. Saira herself is a beautiful woman, soft spoken and serious about her business. With a forray into lawn, a strong formal collection and plans to expand into new territories, Saira is taking her brand to new heights.

After showing her new bridal collection Gul Mohar to rave reviews in London and a stellar lawn collection, Saira is on everyone’s mind.  Gul Mohar, like the flower it’s named for, has a strong focus on muted earthy tones contrasted with splashes of deep rouge. Intricate embellishment and a throwback to vintage bridals add to the beauty of the colour palette. My eye was instantly  drawn to the cascading grey gown with floral zardozi (pictured below)

The lawn prêt line is a breath of fresh air amidst an ocean of mass printed, generic designer lines. I especially love the strong contrast of the applique embroidered lace against fresh florals (see the collection here).


Saira Rizwan


Saira Rizwan


Saira Rizwan


Saira Rizwan


Saira Rizwan

Fashion, Photographers

#AmaraLoves: Abdullah Haris for Élan

June 27, 2015
Elan-Khadijah-Shah-Wild-Romance-Abdullah-Haris. Amara Javed blog

I love clothes and design but I think what I love most about fashion is photography. Unfortunately I haven’t been blessed with photographic talent so I am always ooh-ing and ah-ing over gorgeous images featuring gorgeous people wearing gorgeous things. Simple formula, isn’t it?

Pakistan has a couple of fashion photographers who are insanely talented, Abdullah Haris happens to be in the top tier. The filmmaker and image creator is becoming more and more prominent (yay for us!) and his latest shoot for Élan just stole my heart. ELAN-WILD-ROMANCE-ABDULLAH-HARISFeaturing new bridals from the Wild Romance collection, the whole campaign is smoky, sensual goodness. I love the moody vibe, which is unexpected and not the ambiance we associate with Élan. Model Rabia Butt is a vision and everything just works together perfectly. This has to be one of my favourite shoots this year.